It’s a commonly held belief in the Inigo offices that good design can be broken down into five simple tenets: space, light, materials, nature and decoration. It’s an idea we’ve adopted from our co-founder Matt Gibberd, who even wrote a book on the subject, ‘A Modern Way to Live’, published by Penguin. His focus in that book might have been on more recent classics, but where do you think those architects got the ideas from? Standing on the shoulders of giants and all that… It turns out such principles are, in fact, timeless.
The Japanese novelist Haruki Murakami is a man of intense habit. He gets up at 4am, spends all morning writing, goes for a run in the afternoon, listens to music in the evening and takes himself off to bed at 9pm sharp. “The repetition itself becomes the important thing,” he explains. “I mesmerize myself to reach a deeper state of mind.”
Without ever wishing to bracket myself with one of my literary heroes, I can certainly relate to what he says. When I was writing my new book, disgorging 70,000 words onto an intimidatingly empty page was only possible with a rigorous routine of early mornings and spirited exercise. I would make a point of getting out of bed before the children, spend five hours or so at my desk, then go for a jog in the countryside before lunch. What amazed me was how being outside in nature allowed the morning’s thoughts to crystallise. In the same way the chess prodigy in The Queen’s Gambit would visualise moves on the ceiling of her bedroom, I found that narratives and sentence structures revealed themselves with great clarity amidst the flourishing fields and hirsute hedgerows of the local valley.












