It all changed for Chelsea in 1975. Vivienne Westwood and Malcolm McLaren’s celebrated Sex boutique may have still been selling torn t-shirts, rubber dresses and spiked stilettoes at number 430, King’s Road, but in less seditious circles, a new kind of icon was emerging: the Sloane Ranger. The creation of Peter York and Ann Barr in Harpers & Queen, these girls in pearls, with their penchant for ponies and pie-crust collars, were by the 1980s a ubiquitous social stereotype in SW3.
While silk scarves and hairbands may be having another moment, the association of the area with such posh totty was an unfairly malign alignment – and we’re here to help rectify it. Taking Sloane Square as our starting point, we’ve combed the quarters, stretching our legs up the length of the King’s Road, turning south, down to the river, north towards Knightsbridge and Fulham Road and even sticking our noses into Belgravia, a few minutes’ walk from Sloane Square tube. Yes, we know Pimlico Road doesn’t strictly count, but how could we not? It’s only round the corner…
















