‘Curtains by Post’ collection, now for sale from East London Cloth
East London Cloth’s Gemma Moulton’s story of a slow-burning romance with her Hackney home was one of your favourite features last year. It’s not hard to see why: working her crafty magic on the higgledy-piggledy flat, the seamstress transformed it into a treasure trove of texture and, of course, textiles.
When her physical shop opened on Vyner Street in December, we – and much the rest of London, doubtless – marvelled at the mass of lovely household linens and fabrics-by-the-metre on offer. “The location was no accident,” Gemma tells us. “It offers a nostalgic step back in time to the days when the street was at the heart and soul of Bethnal Green’s rag trade.” Something was missing however… At least, that’s what Gemma felt, as she began working on her new ‘Curtains by Post’ collection.
These new mail-order drapes – both ready to buy and made to measure – cover every base, whether you need a skirt for your countertop, a heavier linen number with a long drop for a bed or window, or a diaphanous café curtain that’s perfectly à point. Guided by her grandmother’s advice to “make things that people need”, the range is “free from theatrics, frills and fancy,” Gemma explains. “It’s a celebration of everyday authentic craftsmanship.” No wonder we like it.
To purchase, visit East London Cloth’s website.







